How to Create Powerful Retreat Listings That Boost Bookings

The average attention span of a visitor is 8.25 seconds according to Statistic Brain.

Why does this number matter so much?

Because you have less than 10 seconds to grab a visitor before their attention moves along like a butterfly.

We are fickle creatures these days, which means you need to ensure your retreat listing stands out.

How do I stand out?

1. Use an Intro Grabber

Did you notice how I started this blog post?

I cited a clear statistic.

Then I asked a simple question.

And all of my lines were short. Punchy.

No long paragraphs. How do these components make up what I call the Intro Grabber?

You need to grab people from the beginning. Some great ways to do this are:

  1. Cite a shocking or intriguing or surprising statistic
  2. Ask a question
  3. Start telling a story

All of these immediately draw the reader into your content.

Why the short lines?

They are an easier commitment for readers.

Have you ever come across a website with huge long paragraphs that aren’t separated by bolded subheaders? A site that doesn’t really seem to be structuring its content?

These sites make it much more difficult on the brain of a visitor. They make it hard to know what the summary of the content is, and they force the person to break it up themselves

By writing short sentences at the beginning of your content, you make it easy for people to continue reading. Those who’ve started to read the first lines of your content are much more likely to read the rest.

Maybe you’ve seen magazines use this strategy. They make the first part of the article text very large, making it easy to read, and drawing the person in.

So what was with all the questions?

Anytime you ask someone a question, it’s good to do another paragraph. Why?

Because you’ve created what’s called a Curiosity Gap, which basically means they are curious about the answer. So they read the next line to get that answer to scratch the itch of curiosity.

So you know…I went a little overboard in the amount of questions here in order to show you examples.

2. Immerse Them in the Experience

You aren’t offering a toaster.

You’re offering a retreat.

A retreat is an experience-based product.

People come in large part to have a certain experience during their time.

That means if you want to sell your retreat, you have to give them a full taste of what it’s like to have the experience of your retreat.

What do you think sounds better out of these two?

  1. During the retreat you’ll have ashtanga yoga sessions during the day and get to go on various activities. You can climb, hike, or swim in the evening.
  2. Imagine yourself with a wonderful group of like-minded people, chatting about your energizing morning yoga session over a delicious fruit smoothie made by Jen, our local chef. As you sip the mango-apple-ginger smoothie through a small blue straw, you ponder what you want to do this evening. Do I want to go for a swim and walk on the white sand beach that’s 5 minutes away? Or maybe I’ll just kick back in the hammock next to my bungalow that overlooks the lush green jungle. This is a day in the life at our retreat.

I hope you see the benefit of #2.

When people imagine an experience, they are literally experiencing a preview of their time at your retreat. The more immersive and wonderful you can make their imagination of their experience, the more interested they will be.

This lesson doesn’t just apply to writing.

3. Use the Power of Images

Images are processed 60x faster than words, according to OneSpot’s research.

That means your images speak loudly and quickly.

In a glance you’ll be sharing a ton about your retreat and its experience.

The images you use should serve the same purpose as your writing: to immerse them in the great experience as they view your listing on their phone or computer.

They might be browsing through different retreats while bored at work, or looking for an escape from the craziness of daily life. Your images should show the benefits they are looking for.

If I’m stressed out, I want to see some relaxation and recharging in the images.

If I’m feeling disconnected from myself, I want to see some images that show the reconnection opportunity that retreats provide.

4. 144% Increase in Purchases

Having a video of your product can increase purchases by as much as 144% according to e-tailer StacksandStacks.

That’s a potentially huge boost in sales from a very simple thing to do.

You’ve got a smartphone. Make a video.

Take clips of your retreat in action. Or if you don’t want to do that, you can give a guided tour.

Take them through their accommodation, your yoga or detox space, your delicious food and even the activities in the surrounding areas.

Take videos of people enjoying themselves on your retreat. Natural videos.

Shoot video testimonials of happy customers who are in the middle or just finished your retreat.

In fact, get in the habit of shooting these videos anytime a customer tells you how wonderful your retreat is, or expresses their appreciation.

Take out your phone and ask if they can express it on camera.

They don’t have to be 100% perfect and precise. People appreciate authenticity.

You could even use it as a chance to introduce yourself and make a personal connection, while giving a short bit about your philosophy or mission.


What’s in it for me?

That’s what visitors are asking whenever they are evaluating a product, retreat, experience…whatever.

What’s in it for me?

You have to answer that question.

One of the best ways to do so is by giving the benefits of your retreat. Not just the features.

Here are examples of both:

Feature: This computer has a 100GB hard drive

Benefit: You never have to worry about running out of storage on your computer.

Feature: 3 meals a day in our cafe

Benefit: We provide 3 delicious vegetarian meals a day for you, allowing you to relax and focus on tuning in to yourself

Features are good to have. Benefits are necessary.

What are the true benefits your retreat provides?

Take the time to think about these and be sure to include the best ones in your listing on

6. Remove Their Obstacles

If my mission to is help people get from point A to point B the first thing I need to do is remove the obstacles in the way.

If you’re trying to get a visitor from point A, their current situation, to point B, coming on board your retreat, you need to understand the obstacles in their way. Their concerns.

You’ll want to answer as many concerns they have as possible. This is the same as removing obstacles.

Maybe they are a single woman traveler who is concerned about the safety of going to the area where your retreat is located (this is actually a common one).

Maybe they are concerned about the daily yoga schedule and if they need to be super advanced (another common one).

Or maybe they just need some help booking a flight, or understanding what to bring.

If you can remove every obstacles in their way, they are then presented with a totally clear path.

And in that clear path, there are only two choices: yes or no.

But if you don’t answer their concerns and remove their obstacles, there are 31 no’s and only one yes in the path.

So go the extra mile in your listing.

Add in weather information.

Tell them the best way to arrive via plane, bus, train or car. The nearest airports. The cheapest flights and airlines.

Give them a packing list of things they will want to bring.

Anticipate their concerns and answer them in your listing. Clear the pathway to your retreat.

Final Words

Use all 6 strategies to optimize your retreat listings and boost your bookings.

  1. Use an Intro Grabber
  2. Immerse them in the experience
  3. Use the power of images
  4. Create a video of your retreat
  5. Give the benefits they are looking for
  6. Remove their obstacles

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